Exposure to secondhand smoke turned 18 year old Kentucky resident Jamason’s asthma condition into a nearly life-threatening one. Then 16 and working at a fast-food restaurant, Jamason was exposed to cigarette smoke from nearby coworkers. A serious asthma attack followed that left Jamason hospitalized for four days. His is just one of the stories highlighted in CDC’s Tips From Former Smokers™ Campaign.
In 2012, the Centers for Disease Control and Prevention (CDC) launched a landmark nationwide campaign highlighting real people, not actors, living with the health consequences from smoking and second-hand smoke exposure. This week that innovative campaign returns bringing new stories from everyday people dealing with these adverse health impacts in advertisements across print, media, and digital in every major media market across the country.
The high-impact campaign was designed to give a voice to the more than 16 million Americans living with a smoking-related disease. Rather than simplify or gloss-over the health impacts, these ads starkly depict people living with stomas, lung cancer, amputations, and other serious health conditions as a result of smoking.
According to the CDC, smokers who have seen Tips™ ads report greater intentions to quit within the next 30 days and next 6 months, and smokers who have seen the ads multiple times have even greater intentions to quit. Nearly 2 million Americans approximately were prompted to quit smoking as a result of the 2014 campaign, with more than 104,000 quitting for good.
The Tips™ campaign serves as an important counter to the massive advertising efforts spent on promoting cigarettes – nearing approximately $9 billion in 2015, or about $1 million every hour according to CDC data. In addition to these impactful stories, the adverts will direct viewers to free, useful resources that can help them to quit smoking.
The UCLA Center for Health Policy Research and Smokefree Apartments Los Angeles is proud to serve as a partner to the CDC in its tobacco-free and smoke-free efforts. Experience these stories first-hand and learn more about the campaign by clicking here.